Respect for cowboy quality of life
The first generation of CowboySmart was designed to help a friend. It was built on empathy for the cowboy way of life, for the work and sacrifice it entails, and understanding that ranch management is a tough business.
That first generation of cattle management software was fueled on a debate between two men. One believed rival software could be designed to reduce a user’s time from an hour to minutes. The other sneered. In short time, that cowboy became a believer and, as neighbors do, shared the thing that was shaving hours off his workweek.
As all Cinderella stories go, CowboySmart caught fire fast. It wasn’t until a team of black-suited corporate executives caught wind of it and flew to El Dorado, Kansas, population 13,000, to poke around that its developer realized what he had.